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Email Marketing Automation Inside WordPress, Without Limits!

SaffroNova provides powerful email marketing automation inside WordPress. Grow leads and customers, send campaigns, and automate user journeys with a CRM solution that is powerful, affordable, and flexible.

360° Contact Overview

Contact Management

Email Marketing Automation

Granular Reporting

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Fluent Community Platform Preview

80K+

Businesses Powered

200+

5 Star Reviews on WordPress

8+

Awards Received

85%

Cost Saved

Major Release
FluentCRM 3.0 marketing automation preview
SaffroNova 3.0

Smarter Marketing Automation Built for WordPress

Manage contacts, automate campaigns, and build faster customer journeys with modern marketing automation tools.

  • AI-Powered Workflows

    Create emails, summarise contacts and automate repetitive marketing tasks.

  • SMS Marketing

    Send targeted messages, automate follow-ups and manage customer communication.

  • Faster Dashboard Experience

    Manage contacts, reports and workflows from a faster and cleaner dashboard.

Explore SaffroNova CRM 3.0

Connect. Communicate. Convert. Repeat!

Turn your WordPress data into personalized marketing journeys with SaffroNova. Grow your business with advanced email marketing tools — without the SaaS overhead.

Send Campaigns That Connect & Convert!

Design, schedule, and send unlimited email campaigns with SaffroNova. Create personalized marketing journeys using real-time customer data to engage shoppers, students, members, and more — helping you build stronger connections and convert audiences effectively.
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See Your Audience Like Never Before!

Get a complete understanding of your audience with SaffroNova, powered by your WordPress user data. Track purchases, course progress, membership activity, and more — all from one place. Eliminate scattered systems and access meaningful insights to create better customer experiences and grow your business.
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Work Less. Sell More!

Create powerful workflows to welcome new leads, nurture prospects, and re-engage past customers. Trigger timely automations based on store purchases, form submissions, course completion, and more. With SaffroNova, your marketing runs smoothly on autopilot 24/7.
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Craft Stunning, Personalized Emails

Create beautiful emails using pre-built templates, or design custom, responsive emails with our easy drag-and-drop builder. Personalize your emails with dynamic WordPress data and maximize your engagement rates!
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Target Like a Pro, Without the Complexities

Segment contacts based on behavior, purchases, engagement, or any on-site behavior without setting up 100s of tags! Send hyper-targeted campaigns that connect smarter, convert better!
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Insights That Connect the Dots

Get detailed insights on campaign performance, automation success, store performance, and more. With all your WordPress data in one place, easily double down on what works and refine what doesn’t!
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Turn Lost Sales into Conversions

Track customers who leave items in their cart and re-engage them with personalized follow-up emails. Eliminate 60% of lost opportunities and watch your revenue soar with abandoned cart automation!
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SMS Automation

Smarter SMS Marketing for Better Customer Conversations

Launch campaigns, automate follow-ups and keep customer replies organised inside one simple CRM workflow.

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SMS Campaigns

SMS Campaigns

Reach large audiences quickly with reliable bulk SMS campaigns and easy message scheduling.

SMS Automation Workflows

Automation Workflows

Trigger smart SMS sequences and send the right message at the right time with automation rules.

Instant Interactions

Instant Interactions

View replies, continue conversations and manage customer responses directly from contact profiles.

Includes 45+ Free Integrations!

SaffroNova seamlessly integrates with popular eCommerce, lead generation, membership, and LMS tools. Connect your favorite platforms and unlock powerful automation possibilities to streamline your workflow.

Get SaffroNova CRM All Integrations
D Divi
S Support
F Forms
FM FlowMattic
WL WishList Member
WP WP Fusion
Z Zapier
LM LifterLMS
MP MemberPress
MO MailOptin
OP OptimizePress
B Booking
LD LearnDash
GG GetGenie
WC WooCommerce
AW AffiliateWP
TL Tutor LMS
TT Thrive Themes
TC ThriveCart
ST SureTriggers
SC SureCart

Real Businesses. Real Results.

From solo entrepreneurs to mid-market companies, our users are achieving real results, and some of the most trusted WordPress brands proudly recommend us!

WP Fusion
I feel like we’ve found a true ideological partner in SaffroNova CRM, and we’re excited to continue collaborating to make it the best it can be. Thanks, CRM!
Jack Arturo

Jack Arturo

Founder of WP Fusion / Very Good Plugins

2X

Contact Growth in 1 Year

90%

Annual Cost Saving

$1.75

For 15K Email Sends

Buy Now Read Full Story
❝

I integrated reviews from multiple platforms in minutes. The layouts are beautiful and my visitors trust the website much more now.

★★★★★

Tobias

@tdprojects
❝

Amazing plugin! Everything works smoothly and the customer support is outstanding. Setup took only a few minutes.

★★★★★

Michael Schwitzer

@1stchoicewi
❝

This plugin replaced several other plugins for me. Fast, lightweight and incredibly easy to use. Highly recommended.

★★★★★

Flu5ky

@flu5ky

Your Marketing, On Autopilot!

Create custom user journeys, or start with pre-built templates. Don’t just automate emails — build relationships, recover revenue, and grow your business while you focus elsewhere!

Automation Template

Welcome Series That Converts

Welcome new subscribers with warm, personalized emails and set the stage for stronger customer relationships through a simple automation flow that works around the clock.

Welcome series automation
Lead Nurturing

Lead Magnet Follow-Ups

Deliver promised lead magnets, nurture interest and guide subscribers from free resource to loyal buyer with a clean automated follow-up sequence.

Lead magnet follow-ups
Revenue Growth

Smart Product Upsells

Recommend relevant products after purchase and increase order value using smart automation that responds to what your customer buys.

Smart product upsells
Cart Recovery

Abandoned Cart Recovery

Recover missed sales with timely abandoned cart reminders, automated coupons and follow-up messages designed to bring shoppers back.

Abandoned cart recovery
Seasonal Offers

Discount Automations

Trigger birthday offers, discount coupons and special campaign reminders automatically to boost repeat sales with less manual work.

Discount automations
More Possibilities

Plus, Endless Automation Possibilities!

These are just a few examples of what CRM can do. Tailor every step of your customer journey with flexible workflows built around your business goals.

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Endless automation possibilities

Connect. Communicate. Convert. Repeat!

Built with smart features and designed for beginners. Enjoy smooth WordPress email delivery with industry-standard security!

Custom Fields

Store and use the contact details your business needs.

Smart Links

Tag contacts and trigger workflows when links are clicked.

Company Module

Organise companies and their contacts from one simple view.

A/B Testing

Compare email variations and find the best-performing version.

Split Testing

Split automation paths to test different customer journeys.

Campaign Archive

Display previous email campaigns directly on your website.

WP User Sync

Keep WordPress users and CRM contact records fully synced.

Comment Subscriptions

Let visitors receive email updates when comments are added.

Compliance Management

Manage consent and stay ready for email compliance needs.

Webhooks

Send and receive data between CRM and other tools.

REST API

Connect CRM with external systems through its REST API.

More Features

Explore more powerful tools designed for better CRM growth.

Frequently asked questions

Useful things to know from our helpful customer support team

What is SaffroNova CRM?
SaffroNova CRM is a WordPress plugin with customer relationship management and email automation functionalities. It enables you to create forms, build contact lists and profiles, set up email campaigns and sequences, and develop automation workflows within the convenience of WordPress.
How will SaffroNova CRM send emails?
SaffroNova CRM will use WordPress’s default emailing functionality to deliver your emails. This means if you’re using an SMTP service such as MailGun, SendGrid, or Amazon SES, SaffroNova CRM will use the service to send your emails
Are there any hidden costs?
No, you’ll only pay the annual fee and that’s all. You won’t have to buy any addons or pay increased fees when your contact list grows.
Will CRM cause performance issues in WordPress?
In short, No. SaffroNova CRM will not affect your site’s performance. All the Campaigns and Contact data will be stored in custom database tables so that they do not affect your WordPress database. The application is built with VueJS and it only runs when you go to the admin dashboard of SaffroNova CRM. Also, the admin UI is super fast as it’s a SPA (Single Page Application) and communicates over Ajax.